{"product_id":"the-courage-to-charge","title":"The Courage to Charge — Pricing \u0026 Boundaries Workbook","description":"\u003cp\u003e\u003cstrong\u003eBuild a price you can explain—and a business you can sustain.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePrice from cost, capacity, alternatives, value, and evidence; communicate the exchange clearly; negotiate scope; design tiers; and raise prices using real operating data.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDigital workbook • 45 full-color pages • US Letter • Print or use on screen\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhat this workbook helps you do\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCalculate your cost and capacity floor before copying a competitor’s number.\u003c\/li\u003e\n\u003cli\u003eBuild value, alternative, tier, and scope logic you can explain without apology.\u003c\/li\u003e\n\u003cli\u003eHold boundaries, test the price, and revise using conversion and delivery evidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat’s inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e16 chapters from pricing beliefs and unit economics through price increases\u003c\/li\u003e\n\u003cli\u003ePer-sale cost model, capacity table, price floor, and alternative comparison\u003c\/li\u003e\n\u003cli\u003eTier architecture, negotiation scripts, scope boundaries, and price-test plan\u003c\/li\u003e\n\u003cli\u003eA 30-day pricing sprint centered on transparent terms and sustainable delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eYour Day 30 outcome\u003c\/h2\u003e\n\u003cp\u003eBy Day 30, you will have an evidence-based price, clear terms, protected scope, customer-ready language, and a plan for testing—not guessing—the exchange.\u003c\/p\u003e\n\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eWomen with a useful offer who undercharge, give away scope, fear price conversations, or copy competitor pricing without understanding their economics.\u003c\/p\u003e\n\n\u003ch2\u003eFormat\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDigital PDF workbook; no physical book is shipped\u003c\/li\u003e\n  \u003cli\u003eUS Letter pages with a binding-friendly margin\u003c\/li\u003e\n  \u003cli\u003eFull-color diagrams, tables, checklists, and write-in worksheets\u003c\/li\u003e\n  \u003cli\u003eDesigned for home printing, copy-shop binding, or on-screen use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eFor educational purposes only. This workbook does not provide legal, tax, financial, medical, or individualized business advice. Results vary; no income or sales result is guaranteed.\u003c\/em\u003e\u003c\/p\u003e","brand":"Nite Read","offers":[{"title":"Default Title","offer_id":44535861117016,"sku":"NITE-PP-BOOK09","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/5998\/8824\/files\/nite-read-book-09-01-cover-front-full-color.png?v=1786279751","url":"https:\/\/www.niteread.com\/products\/the-courage-to-charge","provider":"Nite Read","version":"1.0","type":"link"}