The Courage to Charge — Pricing & Boundaries Workbook

Build a price you can explain—and a business you can sustain.

Price from cost, capacity, alternatives, value, and evidence; communicate the exchange clearly; negotiate scope; design tiers; and raise prices using real operating data.

Digital workbook • 45 full-color pages • US Letter • Print or use on screen

What this workbook helps you do

• Calculate your cost and capacity floor before copying a competitor’s number.
• Build value, alternative, tier, and scope logic you can explain without apology.
• Hold boundaries, test the price, and revise using conversion and delivery evidence.

What’s inside

• 16 chapters from pricing beliefs and unit economics through price increases
• Per-sale cost model, capacity table, price floor, and alternative comparison
• Tier architecture, negotiation scripts, scope boundaries, and price-test plan
• A 30-day pricing sprint centered on transparent terms and sustainable delivery

Your Day 30 outcome

By Day 30, you will have an evidence-based price, clear terms, protected scope, customer-ready language, and a plan for testing—not guessing—the exchange.

Who it’s for

Women with a useful offer who undercharge, give away scope, fear price conversations, or copy competitor pricing without understanding their economics.

Format

• Digital PDF workbook; no physical book is shipped
• US Letter pages with a binding-friendly margin
• Full-color diagrams, tables, checklists, and write-in worksheets
• Designed for home printing, copy-shop binding, or on-screen use

For educational purposes only. This workbook does not provide legal, tax, financial, medical, or individualized business advice. Results vary; no income or sales result is guaranteed.